Web-wide comment toolbars aren't new, although the web-scribblers I've tried before were barely social, never mind wiki-like.
But, Google as usual comes in with the simplest (to the user) implementation: SideWiki (official blog post)
If you are the verified owner of a site in Google Webmaster Tools, Sidewiki lets you "Write as the site owner", pinning your messages to the top.
There's some worries around about sidewiki "stealing" blog comments or fracturing the conversation around a page: but much same goes for Facebook, Twitter, Digg, Reddit, Friendfeed, etc. Facebook et al even add headers to shared links so that comments can go to facebook rather than the website.
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